Beyond Dashboards: Telling a Story with Data

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Not everyone can spot trends and concerns in data the way accountants can. To deliver a key message you often need to reframe data as a story, to engage people’s emotions and steer them towards a desired outcome. This course will help you to build a story using creative techniques and keep your audience engaged.

£100 +VAT

4 CPD hours

120 days’ access

Use ACPD101 for 10% off any purchase.

Beyond Dashboards: Telling a Story with Data

£100 +VAT

4 CPD hours 120 days’ access
Use ACPD101 for 10% off any purchase.

Beyond Dashboards: Telling a Story with Data

This course is not currently available. To find out more, please get in touch.

This course will enable you to

  • Motivate your audience to respond in the way you want, by telling a story with data
  • Tell a compelling story with data for different personality types
  • Identify how each part of a story works to deliver a key message and stimulate action
  • Use creative techniques to turn facts and figures into a narrative

About the course

Accountants are used to analysing data and spotting interesting trends and concerns in the numbers, however, conveying that information to other people is not always so simple. Not everyone will understand the point the figures are making or what action needs to be taken. This is where reframing the data into a story can make a real difference.

This course explores how you can create a story arc from a set of data that will motivate your audience to respond in the way you want. It explains how to apply narrative tools to prepare your story, advises on ways to engage your audience’s interest and use language to guide them to respond with appropriate action.

Contents

Going beyond dashboards

Why tell a story with data?
Storytelling in reporting
How stories support decision making
The challenges
Thinking of stories that will work

Planning the narrative

Creating a narrative
A model of data maturity
Step 1: Know your audience
Step 2: Master the data
Step 3: The key message
Identifying the key message
Step 4: The desired outcome

Preparing the narrative

Structuring a narrative
The story arc
Creative toolkit part 1: setting the scene
Creative toolkit part 2: building tension
Creative toolkit part 3: the turning point
The purpose of the story
Narratives and reporting

Delivering the narrative

Appealing to the audience
The three appeals
Presentation points
Learning from hypnosis
Dealing with challenge
What if my story is challenged?
Gamification

How it works

Author

Ross Maynard

Ross Maynard

Ross has worked as a consultant and trainer for over 20 years, specialising in finance processes, management information and performance measurement. He supports organisations to understand their processes; facilitates improvement teams; and supports staff to work together as a team to deliver tangible and sustainable improvements.