Persuasive Writing

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Being able to influence business conversations and strategic decisions, is an increasingly important skill for accountants. This course explains how to use the written word to get people on board with new ideas and innovative ways of thinking, and build deeper connections and networks with colleagues and clients.

£100 +VAT

4 CPD hours

120 days’ access

Use ACPD101 for 10% off any purchase.

Persuasive Writing

£100 +VAT

4 CPD hours 120 days’ access
Use ACPD101 for 10% off any purchase.

Persuasive Writing

This course is not currently available. To find out more, please get in touch.

This course will enable you to

  • Write in a way that influences colleagues and helps decision making
  • Build rational arguments supported by compelling evidence
  • Create emotional connections when you write
  • Develop a process to ensure consistent and effective writing
  • Edit, review and evaluate the success of your communications

About the course

You might not associate the skill of writing with the accountancy profession. However, being able to present your ideas and arguments in a compelling way, that helps your clients or your organisation to make good decisions, is an increasingly important skill for accountants.

This course will take you through all of the factors to consider in order to present your ideas effectively and influence colleagues and clients.

It will help you understand your audience, build convincing rational arguments and make personal and emotional connections. You will also look at structure and tone, grammar, consistency and editing, in order to develop a writing process that works for you.

Contents

Writing with purpose

Why is persuasive writing important?
The art of persuasion
Understanding your audience
Understanding non-specialists
Setting writing goals
Defining your purpose

Winning minds

Influencing through logic
The burden of proof
Sharing uncertain data

Winning hearts

Influencing through empathy
The power of story
Inclusion and representation

Structure and tone

The essence of impactful writing
Building an effective structure
Supporting and guiding your reader
Beginnings and endings
Changing tone
Getting to grips with grammar

Process

Developing your writing process
Collaborative writing
Storyboarding
Revising and editing
Tools and tips

How it works

Author

Anna Faherty

Writer, lecturer and consultant working across the publishing, museum and charity sectors.